Disney's Camp Rock -- Rocks 8.9 Million

[Josh]

Against all cable telecasts in 2007/08, Disney's CAMP ROCK premiere on Friday became the No. 1 entertainment telecast in Total Viewers (8.9 million), and No. 1 telecast overall in Tweens 9-14 (3.4 million).

CAMP ROCK debuted as Disney Channel's No. 2 original movie of all-time in Total Viewers (8.9 million), behind only last summer's record-setting HIGH SCHOOL MUSICAL 2." In fact, CAMP ROCK opened as the net's No. 1 non-sequel DCOM of all-time in Total Viewers besting the premiere telecast of HIGH SCHOOL MUSICAL.

CAMP ROCK made the Disney Channel TV's No. 1 network from 8-10 p.m. in Total Viewers (8.9 million), topping runner-up CBS by more than 3.0 million (5.8 million), and also scored top rank in Kids 6-11 (3.5 million) and Tweens 9-14 (3.4 million).

CAMP ROCK is TV's No. 1 Friday night telecast of Summer 2008 in Total Viewers (8.9 million), Kids 6-11 (3.5 million) and Tweens 9-14 (3.4 million).

In its premiere, CAMP ROCK reached 11.5 million unique Total Viewers, 4.1 million Kids 6-11 and 3.9 million Tweens 9-14.

Peaking with an average of nearly 10 million Viewers in its final half-hour, CAMP ROCK grew its audience by nearly 2 million, start-to-finish (7.9 million to 9.8 million). In Kids 6-11 (3.1 million to 3.9 million) and Tweens 9-14 (3.0 million to 3.8 million), CAMP ROCK climbed by almost one million, or by a considerable 27 % in both key targets.

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