Using Advanced Segments From Google On Your Website

[Tami]

By Jon Hines

If you are using Google Analytics on your website then you should be aware of a feature called Advanced Segments. Advance Segments is a way to isolate and analyze specific parts of your traffic. If you want to know who and how visitors are coming into your site, but you want to see more than just 50% coming in from search engines, and 15% from direct traffic.

Have a seat and read this short and to the point on accessing your Google analytics.

Here's a quick breakdown on accessing your "traffic sources overview". Once you click on the traffic source section on the left side of the analytics page, this hyperlink will take you to the traffic page.


• Once the page loads, look for a box call Advance Segment in the upper right.

• Click on AS then you will see another box to the left with some options to view your traffic. For this example we click on the referral traffic and traffic with conversion.

Once this is done you click on the apply button and see the results. Now you can view the "Top Traffic Sources" in this example we will click on the referral traffic source.

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