$50 000.00 Tiger Woods PGA 10 Viral Challenge

[Tami]

$50,000 CASH PRIZE TO THE WINNER OF TIGER WOODS PGA TOUR 10 VIRAL CHALLENGE PROMOTION

May 7, 2009 – Have a great idea for a viral video? Want to become an instant hit on the Internet? Enter the Tiger Woods PGA TOUR 10 Viral Challenge and you could win a cash prize of $50,000. The Tiger Woods PGA TOUR 10 team is in search of a viral video that can one-up the now famous “Walk on Water” video from last year. Additional information, entry guidelines and assets can be found at www.tigerwoods10.com.

An asset kit, including Tiger Woods PGA TOUR 10 game footage from Wii, Xbox 360 and PLAYSTATION 3, will be made available starting today to participants along with a creative brief. The top five videos will be posted and the public will determine the winner through a vote on www.tigerwoods10.com. Key dates for the promotion are as follows:

• May 7 – July 1: Asset kit available and submission window open
• July 2 – July 15: EA SPORTS panel judging
• July 16 – July 30: Top 5 videos are published and public voting window opens
• August 16: Viral Challenge winner is announced

Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA TOUR 10 will be in stores on June 16 and available on the Xbox 360, PlayStation 2, PLAYSTATION 3, PSP (PlayStation®Portable) and Wii.